How do you become a good corporate entity?
Now, where we stand in history, it’s far too late to wind back the clock and un-do the damage. What’s the point in lying to ourselves? The next best thing we can do, however, is be honest about what we are doing; although that’s not as good as a real solution – obviously – it’s a start, at least, to bringing ourselves together as one unit so something can be done.
One of the industries in the biggest position of doom and gloom are heating oil suppliers – the people who make the world go round in so many ways. Unlike plane companies, who, when you really break it down, offer a luxury service in the most cases, those who sell us oil for heating have very little choice. It’s a necessary evil and something which will be the very last thing to go, along with cars and motorbikes.
Don’t make outlandish claims: this is number 2 because it IS so common…and it’s really starting to get on my nerves…
So, considering all these things, the biggest question on my mind recently has been that of the title of this here article: how do you become a good corporate entity? It’s not something which I found answers to right away, I can tell you!
Here, then, are my rules on being a good corporate entity. They pretty much tie-in with my rules on life, really, and all of it revolves around being fair and doing the right thing.
1) Be upfront and, no matter how fake you sound, tell the world what you are actually doing: I say this first of all because very recently I found myself on an oil supplier’s web-site. And for once I was really impressed. Not only were they saying how they understood what harm they were doing to the environment, but they also gave a list of things which they try and do to counteract this. I thought that was quite refreshing!
2) Don’t make outlandish claims: this is number 2 because it IS so common…and it’s really starting to get on my nerves.
3) Don’t treat the consumer like a child by offering free gifts. You can not buy the consumer’s affection and loyalty! (Unless it’s a really great gift like a car or something, in which case please ignore this point
4) Don’t hide important mistakes: they will show up at a later date and you’ll look very foolish then, won’t you?
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